- E-Commerce is use of the Internet and Web to transact business.
- It is still in a revolutionary phase.
Eg : Purchased a kids clothing at E.bay.com
8 UNIQUE FEATURES OF INTERNET AND WEB
1. Ubiquity
- Internet or web technology is available everywhere.
- Market place can be created so shopping can happen anywhere.
2. Global Reach
- technology reaches across national boundaries which makes marketspace potentially billions.
3. Universal Standards
- there is one set of technology standards, namely internet standards.
4. Richness
- Video, audio, and technology messages are possible.
5. Interactivity
- the technology works through interaction with the user.
6. Information Density
- the technology reduces information costs, and raises quality.
7. Personalization or Customization
- the technology that allows personalized marketing messages to be deliver to individuals as well as groups.
8. Social Technology
- User content generation and social networks, enable user content creation and distribution.
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